Challenge

There are just as many unsung heroes as there are prominent members in the Home Team. To honour their contributions, sacrifices, passion, and never-wavering comitment, while uniting the Home Team under a common banner, is no easy feat.

Solution

A cohesive logo is the first step towards encouraging unity. We endeavoured to celebrate the stories of the Home Team through a series of vidoes presenting the struggles, joys, and effort that goes into their professions. Members of the Home Team are given a glimpse into the lives of other departments, while the general public is encouraged to commend and relate to them

Impact

The series of videos, published on YouTube, have garnered over a million views combined, with its apex being the overarching compilation video, growing at over 400 thousand views.